Braun

—Essential Identity

Despite owning a unique design language, modern Braun looked like everyone else. We needed a look and feel that successfully bridged the past and the present. Clean and simple branding paired with abstract geometry pilfered from an iconic catalogue of work that helped shape 20th century industrial design. Good design is as little as possible and all that.

Client – Braun
Agency – Grey London
Photography – Matt Holyoak