—Associate Creative Director
IMA ︎︎︎

Canterbury / RWC15
—Committed

With fans or players there’s an added level of commitment that goes with international rugby. How do you show commitment? Glad you asked. You photograph them actually playing. Running and stuff. Now, in no way can I compare my efforts to making kits move and appear alive with those of the players on the pitch. No, I shouldn’t. I won’t.

Client – Canterbury of New Zealand
Agency – PCA
Photography – Paul Calver & Gita Ona