—Associate Creative Director
IMA ︎︎︎

Childline
—Headbomz
‘There’s quite a bit of type. Can you just lay it out nicely so it’s vaguely legible?’ 

‘Well, yes. But also...’

Headbomz was created as a way to encourage children to open up about their worries – instead of bottling them up until it feels like their head will explode.

We partnered with award-winning children’s author Oisin McGann and Asa Lucander at Aardman to create a book which not only entertains but educates kids about mental health. To date, 60,000 children ordered a copy and it’s now on its third print run.

Client – Childline x Vodafone Foundation
Agency – Grey London
Illustration – Asa Lucander @ Aardman