—Associate Creative Director
IMA ︎︎︎

Helly Hansen FW19
—Trust Is Earned

Trust is earned. Tested. Worn. Repeat. That slight disorientation, alone in the elements, reliant on your equipment...

Despite the oversized branding it didn’t go anywhere. Unlike those who choose Helly Hansen, who can go wherever they desire – dry, warm and safe in the knowledge that their kit won’t let them down.

Client – Helly Hansen
Agency – Grey London