—Associate Creative Director
IMA ︎︎︎

United Nations
—The People’s Seat



How do you attempt to save the world from your desks in Hatton Garden? You ring Sir David Attenborough.

At the UN Climate Change Conference, the most important decision in our planet’s history was to be made. So we created a new seat at the UN, to give everyone a say on this all-important issue – The People’s Seat. Sir David Attenborough shaped the people’s hopes, fears and ideas into a landmark speech heard by 1.2 billion people. Yes, billion. But most importantly, the politicians listened, signing a historic agreement on how to fight climate change.

Gold at Cannes, Graphite at D&AD and a Grand Prix at Campaign Big. But obviously, saving the world was the biggest prize of all.

Client – United Nations
Agency – Grey London